Entertainers and the Entertainers Industry
Entertaining is a broad category of activity which either holds the audience’s interest and fascination or provides entertainment and pleasure to an individual. In its broad sense, entertainment can mean anything you like as long as it holds your interest and attention. It can be a project or an idea, but most often is much more inclined to be one of the interactive events or activities that have evolved over thousands of years solely for the purpose of maintaining an audience’s interest. For this reason Entertaining, through its various forms and genres, is an art form that has been evolving since time immemorial.
The earliest forms of Entertaining were probably live entertainment such as circuses, street entertainers and fire breathing exhibitions. Live entertainment can either be dramatic or comedic and is usually accompanied by light entertainment such as musical entertainment. Musical entertainment tends to attract crowds of all ages and this in turn is the crux of the whole concept of Entertaining. A musical entertainment act will entertain the audience, make them laugh and get them into a state of bliss. They will often use dance and song to heighten the effect and for some shows there will be special lighting effects which are a big part of the show.
Entertainers can be either an individual or a group and most commonly the groups are formed by common interests such as a favourite sport or a dislike of certain styles of music. Various forms of Entertaining are popular in our day-to-day life and without entertainment, people go about their daily life without any interest or participation. For example without entertainment, people without cars would not go out for a drive and shopping without the benefit of a radio or television would not be possible. Without entertainment, children would not be able to sit down and play a game without an extra player.
As Entertainers, whether individually or in a group, have a direct relationship with the consumer and the audience, it is important that Entertainers understand the need for quality public entertainment. Quality entertainment includes high quality production, cleanliness, and safety of equipment and surroundings. High quality public entertainment also makes good business for businesses that provide these services and therefore it is good business to supply excellent public entertainment. Therefore, to succeed in the entertainment business, it is vital that Entertainers establish a strong base of clientele and customer base.
The entertainment industry employs thousands upon thousands of people around the world and although there is considerable room for expansion, there is also room for consolidation if that is desired. As the market for various forms of Entertainments is both national and global, it is important that Entertainers realize that the entertainment business is no different than any other business. The same principles that apply to other businesses are applicable when it comes to the entertainment industry and the only difference is that the entertainment industry is much more “high profile” and the competition for business is much greater.
Whether it is singing, dancing, acting, music, film, television, or video games, the entertainment industry incorporates all forms of art and entertainment and encompasses an array of varied interests and tastes. Entertainers can cater to various types of tastes and interests in an effort to gain an ever increasing number of clients and customers. The entertainment industry can be quite competitive and as such Entertainers should be aware of the various factors that can increase or decrease their chances of obtaining new clients and customers. There are several ways in which Entertainers can promote their businesses; some of which are as follows:
Many enterprising individuals choose to start their own Entertainers’ organization or work as an independent Entertainer or consultant. Many Entertainers work from home or from their own homes; however others prefer to work in the proper establishments such as bars, restaurants, nightclubs, or comedy clubs. In order to become successful as an Entertainer or a consultant, an Entertainer must develop the ability to market themselves effectively. Social media marketing, social networking, and print media advertising are some of the most effective ways to market Entertainers’ business, services, products, or network. Marketing can also be enhanced by attending local events and conventions as these events often provide opportunities to make connections and network with other entertainers who share similar interests and who might have potential clients or customers. For example, at an annual open mic event, where entertainment professionals to display their craft and connect with crowds, good networking can result in new clients or customers.
The entertainment industry offers the opportunity for creativity and fulfillment of creative expression. It is a global industry which provides a variety of opportunities for creativity and also offers a means to earn a living. Entertainers can enjoy a varied range of careers by pursuing different avenues within this industry. With the technology of home entertainment systems available today, the entertainment value of entertainment systems has grown considerably.