Entertainments Business – The Many Forms of Entertainment
Entertainers are always susceptible to requests for tips, suggestions, ideas and jokes. But the entertainment world is not all about wits. Entertainment is more of an art form which holds the interest and focus of an audience. It can be a job or an idea, but most often is more often than not one of those tasks or events which have developed over time specifically for the sole purpose of maintaining an entertained audience’s focus.
Such entertainments or events which hold the attention of those attending them and/or generating revenue are termed Entertainments. An Entertainer is not only responsible for creating an environment that is conducive for enjoyment, but must also provide an educational or fun learning experience for their patrons as well as employees. This can be accomplished by a combination of various methods such as Marketing, Sales, Publicity and Product Knowledge. Marketing is the main facet of Entertainments, as it is the vehicle in which Entertainers use to present their ideas, products and services to clients. Entertainers Marketing has evolved into a complex system within which a business entertainer must build a strong foundation consisting of effective plans, a strong execution system and an effective support system.
The implementation of such systems requires that Entertainers must possess the basic skills of managing creativity and of promoting themselves, their interests, products and services to potential customers. A strong presentation system is required as it includes various elements such as lighting, stage props, sound, video, lighting systems, and a suitable Internet connection system. Good entertainment received system must also include strategic planning and the distribution of the product. A strong support system will allow employees to develop morale, team spirit and teamwork.
Entertainers such as bands, DJs, comedians, magicians, singers, dancers, actors, models, ventriloquists, visual artists and so forth have the potential to attract the public through their performances and hence the need for them to have the skills to attract potential customers. Entertainers work closely with their team of performers who provide them with the tools, information, marketing materials and other resources required for their performances. The entertainment industry is one of the fastest growing industries in the world today. The mass media entertainment industry, which includes television, cinema, theatre, films, music videos, commercials, animation, video games, live shows, nightclubs, pubs, restaurants, bars and discos, etc., is the biggest source of employment for entertainers. The entertainment industry employs in excess of 2.5 million people globally.
Entertainers can choose to be in the film, television or the theatre. Film – a live action or dramatic production where the acting and music are provided by trained actors and actresses. Television, on the other hand, is any form of visual arts where the production is intended for some other purpose than entertainment. Theatre, cinema, music videos and TV commercials are examples of the types of live entertainment that are performed theatres. So, as you can see the vast scope of entertainment that the entertainment industry covers.
The most popular form of live entertainment that is performed in most of the countries across the globe is the live theatre show. The live entertainment industry caters to different age groups, social status and the various preferences of the customers. The productions are mostly arranged as a single unit where people come together to enjoy a magnificent show. There are many examples of live entertainment parks including the Disneyland, Universal Studios, Hollywood Studios and the London’s West End. The major attractions of these amusement parks are the rides, shows, stage shows and the shops selling food, drinks and other things needed during the performances.
Another type of entertainment industry that is widely prevalent in the world is the performance art. There are many examples of performance art including circus tents, street shows, fancy dress parties and the many types of shows organized at different venues. Most of the time, the main attraction of these shows is the performances by famous performers. Other major attractions of these venues include the animal shows, laser shows, comedy clubs and the many shops selling different stuff required during the performances.
Video games are another form of entertainment and have become extremely popular over the past few years. In fact, it has become such a huge industry now that most of the theme parks, zoos and aquariums screen video games and shows on a regular basis. Entertainment companies sell interactive TV shows and computer games containing special effects and high quality sound tracks. It is very evident that there is no dearth of options available for entertainment and if you want something unique, then look no further than the entertainment industry.