The term “Marketing” in English is not derived from the noun. Marketing simply refers to the procedure by which an organization undertakes to interact with its target audience, develop effective relationship with others to create value to extract value from them, and build brand awareness through communication. It involves the development of products and services, and their promotion and sales; and the design of consumer and organizational behavior to influence buying decisions. Branding describes the association between an individual or organization and certain objects, usually physical or social, that have a recognizable touch, taste or smell.
The three components of marketing are Design, Sales and Marketing. Design is the process by which organizations develop and make their products and services attractive to consumers. This includes research, development, product testing, pricing and marketing. Marketing is the systematic process of promoting a product or service to identified buyers. Some marketers use terms interchangeably, however, including direct marketing, online marketing, web marketing and TV marketing.
In the past, marketing was primarily the function of advertisers who developed market research to influence buying decisions. Marketers used direct and indirect marketing, or the exchange of gifts or services for money, in order to acquire new customers. Marketers now also rely on social media, customer surveys, search engine optimization and targeted email marketing to obtain new insight and acquire new customers. Many marketers also use unconventional channels, such as grants, scholarships, competitions, consumer promotions and celebrity raffles to acquire new customers. While some marketers view Internet marketing as one of the most important aspects of marketing, others believe it to be one of the most difficult.
Marketing through social media has exploded over the past decade and there are currently billions of customers online. This has created an incredible opportunity for businesses to reach out and interact with potential customers. Brands can use social media marketing to connect with current customers, prospects and clients. However, there are also new avenues for businesses to market online through social media, including Instagram. In fact, Instagram is the fourth most used social platform globally. Businesses that are looking for new ways to reach customers can make the most of this concept by using the social media outlet to promote their products.
Instagram is not only a popular social networking outlet, but it is also unique due to the ability to post pictures and brief videos that potential customers are more likely to connect with and click on. It is easy to see how companies have found great success marketing through Instagram. However, this platform provides marketers with an opportunity to show off their products and engage with customers. It gives them a chance to show off their expertise, showcase their brands and become visible to a larger audience. Additionally, it allows competitors an opportunity to connect with customers that can help increase their visibility and hopefully increase sales.
For marketers, Instagram is a unique way to engage in marketing research, since it is similar to what they would do with other traditional marketing tools such as search engine optimization, pay per click or even social media marketing. Marketers have the ability to use the site as a means to showcase and sell their products. They can also make use of images or videos to promote what they are selling. The key to being successful with this concept is to know who their target market is and what they are looking for. With this knowledge, marketers can then create an online store that appeals to these consumers and makes them want to become buyers.
The other great thing about Instagram is that there is no limit to the number of followers that can be signed up. Therefore, a business can really get in front of a large number of prospective customers without having to spend the money to do so. Of course, even with the large number of followers, there is still a good chance of those customers buying from you. By providing useful information to customers through Instagram, a business can take advantage of this powerful platform for effective marketing. A business can provide tips, reviews or even promotions of their product that will help to attract more customers to their website. By promoting their products through Instagram, a business ensures that their product reaches out to a larger consumer base and increases their sales and profits.
In conclusion, marketers should use Instagram for effective marketing campaigns. By creating a page for a brand, they are providing a way for their customers to connect with them on an intimate level. By using Instagram for marketing purposes, marketers are setting themselves up to become the go to place for potential customers. This allows them to become the source for all of their customers needs and allows them to expand their customer base.